End Alexander Disease

End Alexander Disease

Alexander Disease (AxD) is a very rare, usually fatal, neurological disorder that can cause a range of motor and cognitive difficulties including seizures; difficulty swallowing, feeding, and vomiting; and severely impaired balance and coordination. AxD is caused by the presence of abnormal forms of the protein “GFAP”, which leads to the formation of characteristic structures known as “Rosenthal fibers” in the central nervous system. While often detected in infancy and early childhood, recent improvements in diagnosis and classification have shown that AxD occurs with similar frequency across all ages.

These guidelines describe the visual elements that represent a company's identity. This includes the name, logo and other elements such as color, type and graphics.

Sending a consistent and controlled message of who they are is essential to presenting a strong, unified image of a unified company.

These guidelines reflect a commitment to quality, consistency and style. A brand, including the logo, name, colors and identifying elements, are valuable company assets.

Scope

Brandy Identity
Visual Design

Contributors

Laura Ledbetter
Josh Ledbetter
Laura Davenport
Rad Davenport

07-Master@3x
08-Glyph-Logic@3x
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18-alt-logo-005@3x
19-alt-logo-006@3x
20-alt-logo-007@3x
21-Primary@3x
22-Secondary@3x
23-Font@3x
24-Styles@3x
29-Branded-Stationary@3x
26-Light-Overlay@3x
28-Brand-Color-Overlay@3x
27-Dark-Overlay@3x
34-Bike-Billboard@3x
33-Truck-Billboard@3x
35-Office@3x

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